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Die Bedeutung von Markenpolitik und Markenpsychologie für Medienunternehmen (German Edition)

Michael Waßmer




[PDF.pn57] Die Bedeutung von Markenpolitik und Markenpsychologie für Medienunternehmen (German Edition)

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 | #4104877 in eBooks |  2009-05-27 |  2009-05-27 | File type: PDF

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Diplomarbeit aus dem Jahr 2009 im Fachbereich Medien / Kommunikation - Massenmedien allgemein, Note: 1,3, Hochschule Offenburg, Sprache: Deutsch, Abstract: Medien sind heute ein fester Bestandteil unseres Alltags. Auch wenn sie für uns inzwischen so selbstverständlich sind, dass uns der Kontakt mit ihnen meistens gar nicht mehr bewusst auffällt, so begegnen wir ihnen so gut wie überall in unserem alltäglichen Leben: zu Hause, auf der Arbeit, in d...

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