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Gizmos or: The Electronic Imperative: How Digital Devices have Transformed American Character and Culture

Arthur Asa Berger




[PDF.co36] Gizmos or: The Electronic Imperative: How Digital Devices have Transformed American Character and Culture

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 |  2015-11-05 |  2015-11-05 | File type: PDF

||About the Author|Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop

Gizmos or: The Electronic Imperative offers a concise series of analyses on the transformative impact of digital devices on American society. With approaches ranging from semiotic theory to psychoanalytic theory, sociological theory to personal reflection, Berger taps the span of knowledge from his prolific career to help readers better understand the role digital devices play both in their technologic, economic, and common-use forms. Using accessible, conversational lan...

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